As told in the last article you should actually have a targeted group, just like Nike, Adidas, Armani or whatever brands, because you as an artist are also a brand!
As a brand you should have a own style; here it is again, a targeted group of listeners; a Trademark/Logo with a matching font and colouring scheme, and of course multiple online profiles and a homepage where you should send all your traffic to. If you have good steady tracks of good quality you should work on providing yourself with all the goods and techniques brands use to make their products more popular amongst their targeted group.
Let's take a look at Justin Bieber, although most people dislike him as an artist, as a brand he's very successful. He is a music product made for the targeted group ''young girls'' they think he looks cute, he sings about subjects they want to hear, he's the Label's ultimate product for that group of people. Wait and see till he is older, than the Label will introduce a new artist, for the young girls.
The thing I am trying to say here is think like a company, when you're busy with your music work!
Source Artist Branding
As a brand you should have a own style; here it is again, a targeted group of listeners; a Trademark/Logo with a matching font and colouring scheme, and of course multiple online profiles and a homepage where you should send all your traffic to. If you have good steady tracks of good quality you should work on providing yourself with all the goods and techniques brands use to make their products more popular amongst their targeted group.
Let's take a look at Justin Bieber, although most people dislike him as an artist, as a brand he's very successful. He is a music product made for the targeted group ''young girls'' they think he looks cute, he sings about subjects they want to hear, he's the Label's ultimate product for that group of people. Wait and see till he is older, than the Label will introduce a new artist, for the young girls.
The thing I am trying to say here is think like a company, when you're busy with your music work!
Source Artist Branding
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