Just like any other product music is a product. And just like any other product music needs to be targeted on a specific listener. When you, the rapper/singer make a track mostly you just make a track about how you feel or an opinion on a subject, and some people love to listen it and some won’t like it, that’s nature. But what if you would make track in a whole different way. Now we are talking about marketing. Marketing is a word made from two words ‘market’ and ‘getting’. So how are you going to get a market for your music? That’s simple; there is one formula for getting the highest reward for your track.
- Buy the track outs of a beat most people would love to listen to - Record the track the best way you can - Mix & Master the track - Write a Marketing plan - Write a Financial plan - Release it
Why should you buy the track outs? Well track outs are the highest quality of a track you can have, mostly they are delivered 24/32 Bit 44.1 KHz, which is studio quality.
Now that you have the highest quality you should record the highest quality. If you do not own a high quality Microphone (Starting from $500) maybe a friend of you has. If not, you should consider hiring studio time somewhere around your area.
When the track is recorded you’re at the mixing stage. Which is a very tricky part. At this stage you need to mix the track in such a way, earphones, headphones, your mobile phone, laptops and all possible speaker-sets make your song sound tight! To obtain the highest mixing quality you should hire a Mixing Engineer to do this, lots of studios offer this work, if you would like to do this we offer it as well.
So now your product is finished, now we should target your listener. Who is going to enjoy your track to the fullest, and where can you find them are questions you have to ask yourself and put a little research on. A little trick on this is for instance is using the followers of a big artist that already has that specific group of listeners.
When everything is done, you have all the parts to market your targeted group of listeners; at this part you have to look at the money. You have probably spent an amount of $100 on this song, so that’s the amount you have to earn back. Try selling it to friends, perform with it actually everything helps you. Make your own website and generate traffic from out your targeted group.
I know it’s easier said than done, but if you believe in yourself and you know other people believe in you, than you can make the difference!